Top 5 Mistakes in Pitch Decks

After reviewing hundreds of pitch decks, I can say that if it doesn’t leave me intrigued and informed, it’s a no from the get go.

Most often the pitch deck is the first impression an investor will have of you and your company, so it needs to be a good one.

If by the page 5 the investor cannot walk away knowing what your business does (the problem and the solution), the addressable market size, the KPI’s, the competition, how much are you raising and what the money will go towards, then something needs to change.

TOP 5 MISTAKES:

1. Not clearly articulating what you do, the problem, the addressable market size, and/or your solution.
2. Very little or no KPI’s given, such as:
   • revenue, including the growth MoM or YoY
   • runway
   • CAC (customer acquisition costs)
   • active users
   • CHURN rate
3. Too wordy and unnecessarily long (think 25+ pages).
4. The Ask (how much are you raising and what will it go towards).
5. Talking badly about competitors.

Oh and one extra, because it shows your attention to detail and the effort you put in. If you use a template, make sure to delete the “demo” content that is not relevant to your business.

Now that you know the mistakes that occur most often, take a quick look at your pitch deck as you work on it before sending it to investors, trust me, this first impression is so important.

If your developing your pitch deck, make sure to read the post on building pitch decks investors will love.