Investing in the Future

So you’re getting ready for that call or meeting that you lined up, and you want to make sure you put your very best forward. Let us help with the things NOT to do. TOP 5 MISTAKES: Not clearly articulating what you do, the problem, and/or your solution. Cannot answer questions regarding: addressable market size target customer revenue runway CAC (customer acquisition costs) monthly active users CHURN rate The Ask (the details, how much are you raising and what will it go towards). Talking badly about competitors. Why you? Does not mention the founding teams competitive advantage, such as the...

WHAT YOU NEED TO KNOW BEFORE APPROACHING INVESTORS (Angels or VC’s) & RAISING CAPITAL If you haven’t already put together a pitch deck you can check out these posts to help you out: Build Pitch Decks Investors will Love, Top 5 Mistakes in Pitch Decks, and make sure you know your numbers and key KPI’s, they will ask you. Prepare and practice your pitch, so that it comes off the tongue with ease and clarity. If you don’t it will be obvious, and you can’t improvise with this one. Remember investors are looking for a return on their money, so...

A pitch deck is the first impression most will have of your business, and if you do it right, it could land you that funding to scale to new heights. The best pitch decks are concise, well organized, easy on the eye, conveys information through graphics, provides the necessary information, and leaves the person interested and engaged. Great pitch decks have: Also include the members of the advisory board if you have one. Also keep in mind your pitch to an investor will not be the same as how you pitch to your customer base. Refrain from using jargon, keep...

After reviewing hundreds of pitch decks, I can say that if it doesn’t leave me intrigued and informed, it’s a no from the get go. Most often the pitch deck is the first impression an investor will have of you and your company, so it needs to be a good one. If by the page 5 the investor cannot walk away knowing what your business does (the problem and the solution), the addressable market size, the KPI’s, the competition, how much are you raising and what the money will go towards, then something needs to change. TOP 5 MISTAKES: Not...