VC

You always need to know your numbers. Investor’s need to know the KPI’s to decide whether or not to invest, and entrepreneurs need to know them in order to run a successful startup and to pitch to investors. What are KPI’s? KPI’s are key performance indicators, which measure the progress towards a goal versus an objective, such as financials, customers, process, or marketing, to name a few. In order to set out KPI’s, the goals should be SMART: Specific, Measurable, Achievable, Relevant and Time Bound. Types of KPI’s There are quantitative indicators, and qualitative indicators. Quantitative indicators is what comes to mind when the word “KPI” is discussed, they are objective and measured by a unit or value, and the results are reported in percentages, figures, ratio’s. However, qualitative indicators are far more subjective, but can give you a very different perspective, as they are coming from people’s experiences, suchRead More »Know Your KPI’s