Why Market Downturns Are Prime Time for Starting Generational Companies
Iconic companies like Airbnb, Stripe, and Uber were born in crisis. Here’s why the next wave will be too. “In the midst of chaos, there is also opportunity.” — Sun Tzu As we watch the market downturn unfold, investors pulling back, valuations resetting, and entrepreneurs growing discouraged, it’s easy to feel uncertain. But history tells a different story. From the 1970s oil crisis to the dot-com bust and the 2008 financial crash, some of the world’s most transformative companies were built in times just like this: These companies didn’t just survive economic turbulence—they thrived because of it. They emerged stronger, leaner, and more innovative than their competitors. So why do downturns produce such legendary businesses? And why is now the best time to build? 1. Capital Becomes Cautious – Only the Strongest Survive When funding slows, only the most resilient, high-conviction teams survive. Example: During the 2008 financial crisis, Airbnb and Uber launched when funding wasRead More »Why Market Downturns Are Prime Time for Starting Generational Companies
